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Download the full Reputation & The War For Talent report below.

Reputation & The
War For Talent

 

Survey Methodology

The survey was conducted by Penn, Schoen & Berland Associates for Hill & Knowlton. Interviews were carried out in May and from October to November 2007 with current MBA students at 12 top ranked international business schools in the US, Europe and Asia.

Data has been weighted so that the overall results reflect the balance by region of the world's top business schools.

ContinentsNumber of SchoolsContinent's Weighting
US440%
Europe640%
Asia220%

We are broadly referring to these schools as US schools, European schools and Asian schools.

 Sample Size
United States200
Columbia Business School50
Harvard Business School50
New York University50
MIT: Sloan50
Europe242
London Business School (UK)37
IESE Business School (Spain)40
HEC Paris (France)41
Oxford University: Saïd (UK)44
SDA Bocconi (Italy)40
TIAS (The Netherlands)40
Asia85
Chinese University of Hong Kong40
Tsinghua University (China)45
Total527

We also classify students by nationality, regardless of the location of study.

Nationality of StudentsSample Size
North American115
European157
Asian162
Total434