A new study has revealed that managers in the GCC are not as good as they think they are at communicating their organisation’s business objectives to their employees.

The findings are published in Middle East Corporate Reputation Watch 2008 – Getting the Message Across, a survey of more than 500 managers and employees in the GCC conducted by leading communications consultancy Hill & Knowlton, using YouGov Siraj.

The study found that while 84 per cent of managers believe they make a point of explaining their organisation’s strategic objectives to staff, only 51 per cent of employees feel that these objectives are properly explained to them. Only half of all employees believe that their direct manager helps them to understand how their job connects to their company’s business objectives.

A third of all employees surveyed (33 per cent) do not feel that they receive the information they need to do their job well while 35 per cent do not feel valued for the contribution they make.

While 97 per cent of employees would like to develop their skills and advance professionally in their job, only 46 per cent feel that the way to do this has been properly explained to them.

You can download a copy of Middle East Corporate Reputation Watch 2008 – Getting the Message Across in English or Arabic on the right hand side of this page.

For more information please contact Fran McElwaine, Director of Change and Organisational Communications, Hill & Knowlton Middle East. Email: fran.mcelwaine@hillandknowlton.com.