• When assessing the corporate social responsibility of a company, two clear dominant factors emerge: how they treat their employees (78%); and how they meet their environmental responsibilities (68%).
• Europeans are somewhat less interested than other nationalities in what companies do to support good causes in society. North Americans are relatively more concerned as to what extent the company supports local communities - this comparison suggests different perspectives on the role of the State versus business responsibility in these two respective continents.
• Nearly half of students at Asian schools place importance on the extent to which companies advertise responsibly - this may be a recognition of the fact that the advertising industry in this region is much less heavily regulated than it is within the US or Europe and therefore companies enjoy greater freedom to advertise 'irresponsibly' in Asia.
• European MBA students seem generally less likely than other nationalities to turn down a job offer because of poor corporate governance, irresponsible advertising and not supporting good causes in society.
• North Americans are more likely than other nationalities to say they would reject a job offer if a company does not have a "useful role in society" (44%), or does not support local communities (27 %).

Generation 2025...