Hill and Knowlton : Corporate Reputation Watch

Reputation Matters

In the war for talent, reputation matters. In fact, three out of four MBA students say that corporate reputation plays an extremely or very important role when considering where to work after completing their MBA.
Social responsibility gets a score of 58%, so, whilst it is not the dominant factor, it is nonetheless important to a large section of the talent pool.
Whilst the priority reputation plays in career choice and the components which make up that reputation may vary, very few disagree that a failure to look after reputation will result in a worsened financial performance.




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	Reputation Matters In the war for talent, reputation matters. In fact, three out of four MBA students say that corporate reputation plays an extremely or very important role when considering where to work after completing their MBA. Social responsibility gets a score of 58%, so, whilst it is not the dominant factor, it is nonetheless important to a large section of the talent pool. Whilst the priority reputation plays in career choice and the components which make up that reputation may vary, very few disagree that a failure to look after reputation will result in a worsened financial performance. Talent on the Move...