Please feel free to use the charts below, on the condition that they are attributed as follows:

Source: Hill & Knowlton, Reputation & The War For Talent, CRW 2008

If you use them online, please also provide a link to http://www.hillandknowlton.com/crw.

Click on each icon to open a larger version.

	The importance of corporate reputation in attracting MBA talent
	The importance of different attributes in assessing a firm's reputation
	The importance of different attributes in assessing a firm's reputation (geographical variances)
	"A company that fails to look after reputational aspects of performance will ultimately suffer financially too"
	The importance of different factors when considering where to work after an MBA
	Plans to change industry or firm after completing an MBA
	Impact of reputation on the attractiveness of different sectors
	Impact of reputation on the attractiveness of different types of companies/organizations
	Incentives that firms can offer to compensate for their sector's poor reputation
	Plans to relocate after completing an MBA
	Geographies where companies do a good job of promoting and protecting their corporate reputations
	Interest in regions based on reputation
	Interest in regions based on reputation (geographical variances)
	Interest in emerging markets based on reputation
	The importance of different factors in assessing the corporate social responsibility of a company
	The importance of different factors in assessing the corporate social responsibility of a company (geographical variances)
	Attributes that would drive MBA students to turn down an attractive job offer
	Attributes that would drive MBA students to turn down an attractive job offer (geographical variances)
	Interest in becoming a CEO or CFO
	The importance of different attributes in a CEO and how well prepared MBA students feel in them