Communications Mapping

Communications Mapping identifies competitive advantage through the advanced analysis of media and the drivers of reputation.

The Influencer Network Analysis product suite (INA) discovers influential commentators then maps the relationships among influencers, companies, brands, media issues, publications and reporters.

By interpreting the relationships, momentum, influence and "pass-through" of ideas in the media, INA identifies the gatekeepers of influence. This knowledge is leveraged in program planning and tactics by focusing client resources on the most efficient opportunities – ones with the highest likelihood of generating a cascading effect through coverage and media types. INA also benchmarks program success and provides a measure of ROI.

The Communications Mapping initiative leverages Hill & Knowlton’s longstanding business intelligence practice, media source partnerships, new technology and patent-pending methodologies developed by spin-off partner company ComMetric.

Influencer Network Analysis - Click for larger view